Make List

Everyone has them, let’s make them better.


  • Separate items into two groups
  • Immediate = Take action now
  • Passive = Not time sensitive


  • Focus on “Immediate” items first
  • These are items that move the needle
  • Push towards the end goal

Inversion Thinking

Work through problems backward.

  • Avoid rather than achieve
  • Most problems are caused by something we are already doing, not something we need to do

For example, most people wonder, “How do I lose weight?” Inversion Thinkers wonder, “What am I doing to not lose weight?”

Decrease Activation Energy

The energy required to start = Probability of starting.

  • Walk before you run
  • Stuck on a large complex task?
  • Break it down into several small individual steps
  • Make the first step an easy one
  • The point here is to get the ball rolling


Many think of this as a time-saver, it’s not.

  • Try “batching” instead
  • Group single similar items together
  • Complete them one by one

This is far more productive, and requires less energy, than switching between multiple tasks on differing topics

Next Actions

Each topline item on your list needs a “next action.”

  • Non-negotiable
  • If you don’t have these, add them
  • The next step to move the project forward


-Create A Budget

Next Actions:

-List Expenses
-List Income
-Set Goals


Decide the desired outcome first.

  • Defining the goal reduces the chance of procrastination
  • Ask yourself, what does perfect execution look like
  • Knowing what you stand to lose by not completing a task is hyper-motivating

2 Minute Rule

Will the task take < 2 minutes?

If yes, do it now.

  • Do Not: Wait
  • Do Not: Overthink It
  • Do Not: Add it to your list
  • Do: Execute

Pareto Principal

80% of results come from 20% of efforts.

Everyone knows this one, let’s make it simple.

  • Knowing where to start is half the battle
  • Rank projects in terms of effort vs results
  • Where are you getting the most “bang for your buck?”

Start There.

The 5 C’s

  • Clarity: Define what needs to be done
  • Capacity: What will it take to do it?
  • Capability: Do we have the resources?
  • Commitment: Are you “all-in?”
  • Collaboration: Where do you need help?


Effort without reward is transient.

  • Constant incentives = constant action
  • Recognize large and small achievements
  • Rewards help to create a productive flywheel

Compile be MarketMoja, Tweeted by @BlakeBurge

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