“As a business we have hit a point of realization of how shallow the stock market participation is in India, probably not more than a million active investors (<0.1% population). Not just for brokerage businesses like us, but economic growth in a modern economy hinges on vibrant capital markets. 65% of Indian population is below the age of 35, and something has to be done to attract them to start investing in the markets. For this to happen, I think we need to bring in coolness into the brokerage business.”
How does Zerodha make money then?
•F&O and intraday equity trades are still charged at a flat Rs 20 per executed order as before.
•Zerodha launched Kite trading APIs for institutions who will in turn subsidise our retail investors
•Zerodha hopes that this initiative will help grow our client base and business.
What We Suggest?
Recently we moved to Zerodha and the experience is simply amazing!!. So guys, just go for it. They have excellent platforms which help us in even tax calculation.
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